Calabasas, CA -- HorseTV Media Group, Inc., a diversified media company providing television and video programming for owners, riders, breeders, and lovers of horses and equestrian sports, announced today that "The Horse Channel" has been selected as the name of the exciting new television channel that will provide viewers of all ages entertaining and informational programming focusing one of the most compelling and thrilling content areas in this country . . . horses.

Having completed funding in late March 2005, The Horse Channel will become available as a 24 hour-a-day television channel in the fall of 2005. The Horse Channel is an all-encompassing destination for entertainment and information involving horses which will be available as a subscription channel viacable and satellite. The company is currently in discussions with cable and satellite companies regarding distribution of the network and will be sharing further information as it becomes available.

"The Horse Channel will provide viewers with a variety of programming focused on horses and horse related events, competitions, stories, recreation and the lifestyles that we share with horses," said George Greenberg, Chairman and CEO of HorseTV Media Group. "We are very encouraged on with how well the concept has been received by equestrian communities throughout the country and the media industry, as well as the general public. Our recently completed market research has reinforced our direction to be the destination of choice for everyone interested in horse programming on television."

The Horse Channel will offer a wide variety of programs, from world class competitions and high-stakes rodeos, to classic horse movies, amazing real-life stories, and the funniest home videos of horses gone "harmlessly haywire." The company has been actively acquiring broadcast rights to both domestic and international equestrian competitions as well as television and video libraries relating to horses and horse-related activities. In addition, the company has begun producing its own original programming.

"We have a great opportunity to serve an audience that spends approximately $39 billion on horse-related activities and events each year," said Sally Lasater, President of HorseTV Media Group, "and whether viewers are horse owners, riders, or just horse lovers, The Horse Channel is there to provide a fun, educational and entertaining television experience that has not been available before."

HorseTV Media Group's executive team is staffed with established experts in both the media and equestrian industries. George Greenberg, Chairman and CEO, has built a 30-year career as principal, senior executive and advisor to companies in the media industry and was one of the instrumental factors behind the creation and success of The Golf Channel, the Sci-Fi Channel, TechTV and the recently-launched SiTV. President and founder, Sally Lasater, brings a lifetime of involvement in the equestrian industry at many levels to The Horse Channel. Also part of the management team is Jeff Maxon, SVP and Chief Financial Officer, James Matison, SVP, Consumer Marketing, Pat Osterman, SVP, Broadcast Operations, Charles (Chuck) Price, SVP, Affiliate Sales and Marketing, Maureen Smullen, VP and Creative Director, Chuck Smallwood, Director, Trade Shows & Events, and Chris Stafford, Communications Director and News Producer.

To add to its in-house production capabilities, HorseTV Media Group recently acquired Midwest Media, Inc., a company founded by Pat Osterman that provides services within all phases of the television and video production cycle to companies which include Outdoor Life Network, HorseTV, Comcast Sports, PBS and other regional broadcast outlets.

 Newly relocated to an 18,000+ square foot complex in Calabasas, CA, The Horse Channel will have television production and post-production facilities on-site, alongside its network executive, marketing and sales functions.

Headquartered in Calabasas, CA, The Horse Channel is the exciting new television network that provides viewers of all ages entertaining and informational programming focused on the compelling and thrilling content area surrounding horses. From silk hats to Stetsons, The Horse Channel provides viewers with a variety of compelling programs focused on horses and horse-related events, competitions, stories, recreation and the lifestyles that we share with horses. For more information, please call 818-598-1000 or visit www.horsetv.com.